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FitterLives™ STRAVA Members: 10% OFF! Free Shipping USA >$99.00. FitterLives™ STRAVA Members: 10% OFF! Free Shipping USA >$99.00.
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FitGift™ Card FitGift™ Card

from $25.00

FitGift™ a friend or family member anything from our collection by purchasing a gift card. We will email you (or whoever you designate) the gift card, which will be redeemable against any product on our website. The FitGift™Card is net of sales tax. FitGift™ a friend or family member anything from our collection by purchasing a gift card. We will email you (or whoever you designate) the gift card, which will be redeemable against any product on our website. The FitGift™Card is net of sales tax.
Podium Jersey (Unisex) Podium Jersey (Unisex)

$119.00

High quality performance jerseys designed for functionality, comfort and style in mind:  Unisex fit Aero-shoulders  Large improved FitterZipper on front for easy opening/closing Reflective tabs on back for safety Super thin Lycra fabric for enhanced breath-ability & comfort 3 sizable pocket on back plus zipper-pocket for keys or credit card... High quality performance jerseys designed for functionality, comfort and style in mind:  Unisex fit Aero-shoulders  Large improved FitterZipper on front for easy opening/closing Reflective tabs on back for safety Super thin Lycra fabric for enhanced breath-ability & comfort 3 sizable pocket on back plus zipper-pocket for keys or credit card...
Original Jersey (Unisex) Original Jersey (Unisex)

$89.99

Super comfortable/light weight cycling jerseys in different colors. Designed for the ultimate in performance, functionality, comfort and quality. Perfect for HOT WEATHER riding. Each jersey comes with the US Flag on the left shoulder. Latest jerseys come with 'Born in California' logo on right shoulder.  12 different color options Super... Super comfortable/light weight cycling jerseys in different colors. Designed for the ultimate in performance, functionality, comfort and quality. Perfect for HOT WEATHER riding. Each jersey comes with the US Flag on the left shoulder. Latest jerseys come with 'Born in California' logo on right shoulder.  12 different color options Super...
Custom Flag Jerseys (Unisex) Custom Flag Jerseys (Unisex)

$89.99

Make your own patriotic cycling jersey! Flag combinations can include any flag you choose. Fill your choice of flag(s) in the boxes above indicating desired size, base color and shoulder flag choice/positioning. For example; the US flag on one shoulder and your preferred international flag on the other. You can also include... Make your own patriotic cycling jersey! Flag combinations can include any flag you choose. Fill your choice of flag(s) in the boxes above indicating desired size, base color and shoulder flag choice/positioning. For example; the US flag on one shoulder and your preferred international flag on the other. You can also include...
USA - United We Roll Jersey USA - United We Roll Jersey

$129.99 $89.99

Unique USA Flag Jersey honoring the US Constitution. Made to order in sizes XS through 2XL. Order yours in time for July 4th or whenever you feel like wearing the Old Glory! Super thin meshed fabric for enhanced breath-ability 3 sizable pocket on back Elastic grip around biceps and waist... Unique USA Flag Jersey honoring the US Constitution. Made to order in sizes XS through 2XL. Order yours in time for July 4th or whenever you feel like wearing the Old Glory! Super thin meshed fabric for enhanced breath-ability 3 sizable pocket on back Elastic grip around biceps and waist...
Long Sleeve Jersey (Unisex) Long Sleeve Jersey (Unisex)

$124.99

Super comfortable high quality functional fabric long sleeve cycling jerseys in black/yellow color. Designed for the ultimate in performance, functionality, comfort and quality.  Performance fabric for maximum temperature function and breath-ability 3 sizable pocket on back Elastic grip around biceps High quality zipper Reflective tabs on back for safety Also... Super comfortable high quality functional fabric long sleeve cycling jerseys in black/yellow color. Designed for the ultimate in performance, functionality, comfort and quality.  Performance fabric for maximum temperature function and breath-ability 3 sizable pocket on back Elastic grip around biceps High quality zipper Reflective tabs on back for safety Also...
Lion Heritage Kit Lion Heritage Kit

$249.00

 Limited Edition designed by Marque Grizzard. Super comfortable performance kit designed by LA based designer and cyclist extraordinaire Marque Grizzard. Limited edition. Subject to availability. Sold as complete kit only (high quality bibs and jersey). Designed for the ultimate in performance, functionality, comfort and quality.  Super thing meshed fabric for...  Limited Edition designed by Marque Grizzard. Super comfortable performance kit designed by LA based designer and cyclist extraordinaire Marque Grizzard. Limited edition. Subject to availability. Sold as complete kit only (high quality bibs and jersey). Designed for the ultimate in performance, functionality, comfort and quality.  Super thing meshed fabric for...
Fortia Charity Kit Fortia Charity Kit

$249.00

The Fortia Nazarene kit was designed by Army Veteran Jhosue Centeno and inspired by the shield of the Army Infantry Battalion. It was made to support the Nazarene Foundation (https://thenazarenefund.org/), which dedicates all its efforts to eradicate child trafficking and to provide better living conditions to people in need. 20% of all... The Fortia Nazarene kit was designed by Army Veteran Jhosue Centeno and inspired by the shield of the Army Infantry Battalion. It was made to support the Nazarene Foundation (https://thenazarenefund.org/), which dedicates all its efforts to eradicate child trafficking and to provide better living conditions to people in need. 20% of all...
Base Layers Base Layers

from $49.00

High performance dual hex-meshed base layer manages core temperature and moisture when the conditions are less than ideal. Choose between short and long-sleeve designs; Black or White colors. UV protection. High performance dual hex-meshed base layer manages core temperature and moisture when the conditions are less than ideal. Choose between short and long-sleeve designs; Black or White colors. UV protection.
Making America MOVE Again™ T-Shirts Making America MOVE Again™ T-Shirts

$24.99

Super comfortable t-shirt with unique Making America MOVE Again™ logo on front and Live Your Fitness™- Born in California, USA, on back. Designed for the ultimate in comfort and quality. Unisex 60%cotton 40%polyester, 140 grams per square meter Available in XS, SMALL, MEDIUM, LARGE, X-LARGE and 2X-LARGE Super comfortable t-shirt with unique Making America MOVE Again™ logo on front and Live Your Fitness™- Born in California, USA, on back. Designed for the ultimate in comfort and quality. Unisex 60%cotton 40%polyester, 140 grams per square meter Available in XS, SMALL, MEDIUM, LARGE, X-LARGE and 2X-LARGE
Wind Vest Wind Vest

$89.99

Super light and comfortable Fitter Wind Vest. Dual-way zipper opens vest either up or down Breathable material with side vents Reflective decals for enhanced safety Large zipper pocket on back.  Super light and comfortable Fitter Wind Vest. Dual-way zipper opens vest either up or down Breathable material with side vents Reflective decals for enhanced safety Large zipper pocket on back. 

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