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Making America Move Again!™

Sign up here!

(check current month's challenge below)

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Make sure to first join the STRAVA FitterLives Club:


Then enter your details above to participate in the monthly FitMiles™ Challenge where we measures every participant's monthly FitScore™. A FitGift™ reward is then given to every woman and man with the highest recorded FitScore.

Using STRAVA data and a unique formula, the results are based on a combination of distance ridden, time in the saddle, elevation climbed, as well as his or her age (we call it FitAge™).

FitGift™ rewards will vary monthly and may include merchandise or services from any FitterLives™ community partner. A member's FitMiles will change over time as the 'miles' are redeemed against products our community. A member's FitScore is like a personal 'fitness odometer' which grows over time. As our merchants and partner community grows (particularly with  healthcare and insurance companies), a person's FitScore can be used to evaluate an individual's insurance eligibility and allow for individual/group purchase of data-driven FitSurance™ plans endorsed by select health insurance companies globally. 

For companies interested in joining the FItterLives™ community to offer their FitGift rewards, please email us at:

Monthly FitMiles™ Challenge Reward

$100 FitGift™ Card

for every man and woman with the highest FitScore™

Redeemable at FiTTER.FIT or

Criteria and rules for the FitMiles Challenge:

  • Must be a FitterLives™ STRAVA Club member (join here)
  • Must 'follow' EspenUSA (FitterLives Founder) on STRAVA
  • Complete sign-up form above and await e-mail confirmation
  • Minimum weekly distance requirement is 100 miles
  • Maximum monthly distance used for calculation is 1,500 miles
  • Non-professional cyclists only
  • One reward per individual per year
  • Subject to individual FitScore for relevant month
  • Winners will be contacted via email within one week of the monthly challenge's closing and shared on social media.